1) Radio stations. We’ve all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don’t want to talk to a salesperson and just want the info on the car(s) they’re interested in.

2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren’t you using Bluetooth to broadcast coupons, new merchandise, this week’s specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you’re advertising.

3) Got an oil change yesterday. Now wondering why they’re not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.

4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.

5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.

Add to the above Bluetooth uses for banks, at race tracks, and more and you begin to realize that the Bluetooth possibilities are only limited by your imagination. Of course, best practices do apply–such as ensuring every transmission is permission-based and keeping file sizes small.

Perhaps the best news for any business or non-profit considering Bluetooth advertising, is that hardware & software costs are coming down significantly. One such example is Proxiblaster’s Bluecast box–a self-contained campaign manager/transmitter, which simply needs a power source to run and can be remotely programmed over any web connection.

Lucky Rock Consulting will be glad to help you get started with Bluetooth advertising. Contact us today.
Jason Anderson

Bluetooth advertising and buzz marketing consultant for businesses and ministries of all sizes.

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While you may not agree with the religious content they’re offering, don’t let that stop you from utilizing Bluetooth broadcasting at your church.

No, you don’t need to jump off the cliff into inauthenticity by hawking religion on people’s cell phones. Yes, your church can provide helpful and potentially life-changing content via Bluetooth.

If your church campus is comprised of several buildings or if each section of your main building serves a different purpose–educational, children’s ministry and otherwise–imagine Bluetoothing church maps and intro videos to visitors. You could also use Bluetooth to facilitate service signups at ministry fairs and other gatherings.

In fact, if your congregation plays host to community events, you could reach many unchurched folks with low-key intro videos and service times via Bluetooth. Just advertise the availability of content via simple print signage, through your closed circuit TV network or by some other means.

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Mobile marketing has become increasingly popular as an advertising channel. While traditional advertising campaigns, such as television advertising or magazine advertising, have a wider reach, it is so costly and does not guarantee attention. This system capitalizes on what most people have in common and that is cellphones. Its hard to ignore a tone for incoming calls, even the silent mode with vibrate on does its wonders on getting the users attention. One key feature of the Bluetooth Marketing Software is allowing the consumer to opt in and opt out of the service at any time.

Lets say you are an affiliate and you setup the broadcaster in a high traffic area like busy intersections or crowded parks, the broadcaster will continuously scan for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user’s phone, asking if they wish to get free content from the dealership. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won’t ask the same user again in the future.

Bluetooth is also radio-based technology and therefore broadcasting via bluetooth is free of charge. This allows you to advertise your content repeatedly increasing coverage and sales potential at the same time. You save a lot compared to the traditional advertising.

How to become an affiliate

What’s needed are just the Bluetooth Marketing Software ($499.99 – Affiliate fee included) and a 300-meter broadcaster unit with dongles ($1500). Click this link to get started today.

Return of investment

Keeping with the example, lets see how we can make money with bluetooth advertising. You can either earn money by delivering adverts. You can be paid for the number of ads delivered – say $1.00 per ad delivered during a football game. Imagine how many fans watch a football game and think about your income potential. You can also split the advertisers’ revenues generated by your bluetooth marketing system. Say you broadcasted a discount coupon for a combo meal at the nearby food store. Right after the game, football fans went to the store and claimed their coupon. So the storeowner gave you 50% commission for bringing those customers in. Now, that’s a lot.

Another approach to earning money is by way of saving money thru broadcasting your own adverts. Instead of paying thousands of precious dollars to traditional advertisers, you can broadcast your customized content – anytime and anywhere. There are many ways to return your investment but one thing is certain – it returns fast.

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Advert Marketing can be overwhelming for a lot of Network Marketers. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. This program doesn’t permit error. It doesn’t broadcast a duplicate message unless you ask it to. The blocking list will also not send a message to someone who has declined to receive your message.

Although Ad Pods works by itself, it can also become mobile with an additional battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Most of the time you’ll be contacting them cold.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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Over the next few years that volume of deployment will provide the critical mass that product designers need to justify incorporating wireless connectivity into a new generation of products. Low cost, Wibree only chips will find their way into a whole new range of accessories, such as watches and lifestyle devices. Dual-mode Wibree + Bluetooth chips will give added functionality to the phones themselves, which will become usable for location specific data searching and remote control. Most importantly, Wibree opens up a raft of new opportunities for mobile network operators. As each Wibree equipped handset is a mobile gateway for Wibree devices, operators will be able to offer new services, such as health monitoring. Such services provide a route to new revenue streams, as well as being a powerful tool for operators to increase customer loyalty and reduce churn.

Wibree’s advantage is that it is going to build upon the volumes of mobile phones. Unlike other low power standards it’s not starting from scratch, but will ride on an industry that already sells a billion devices every year. Wibree has the goal of enabling a multitude of products to connect to each and every one of these handsets. That adds up to a potential that is an order of magnitude greater than mobile phone sales. Wibree’s goal is not to ship mere millions, but tens of billions.

Wibree applications – small scale, big opportunity

Wibree is all about small data transfers. These are the applications that send small amounts of information occasionally. That might be a TV remote control, a glucose monitor, flight information at an airport or a room thermostat. All in all, each application may only transfer a few tens or hundreds of bytes of data each day. It’s what I’ve termed microdata. It’s not a new concept, but prior to Wibree nothing has had the architecture to make it simple or the critical mass to make it happen. Instead most wireless technologies have been bogged down in complexity by trying to be good at the difficult things, such as meshes or video streaming or concurrent audio and data. Wibree is all about doing the little things simply.

Understanding the playing field

There are advantages in arriving late, at least as far as a wireless technology is concerned. It means that it can see what its prospective environment looks like and thus be designed to cope with the increasingly noisy and congested spectrum at 2.4GHz. The Wibree specification makes sure that it can cope with interference with a simple frequency agile approach that doesn’t demand the precision clocks of Bluetooth. It uses advertising channels to ensure it’s not inadvertently jammed by Wi-Fi or other transmitters in the band – a low cost but efficient solution. To attain extended battery life, it implements a data transfer scheme that lets it rapidly wake up from deep sleep when it has something to say and then fall back asleep again. It’s a well thought through, pragmatic specification based on experience and thought. It covers its target market requirements at its inception, meaning it is unlikely that the specification will need to updated after a year, which helps provide robustness as well as keeping the cost of the technology low.

At the interoperability level, the standard defines a number of basic profiles that concentrate on efficiently sending attributes or values between devices. These allow a Wibree device to send status information, such as ON or OFF, and values such as room temperature. They also allow simple transmission of information that needs to be displayed, such as text strings. Most of the time these transfers will be infrequent; sometimes they may be the starting point for another wireless technology to take over – such as setting up higher speed Bluetooth or Wi-Fi connections. It’s all part of Wibree’s job of providing the glue to hold our wireless day together.

The long and short of it

Don’t make the mistake of thinking that low power and long battery life mean that Wibree will be limited to short range applications. Wibree can transmit at powers up to 100mW. In mobile phones, where it shares the same transmitter and receiver with the Bluetooth chip it reside in, Wibree will typically transmit at around 2mW with a receive sensitivity of better than -86dBm. If the RF circuitry is well designed, that will give it an open field range in excess of 100 metres with very low battery consumption. Sensor applications that add a power amplifier ought to be able to exceed 1 km of open field range. While many Wibree applications will extend no further than the range of personal transactions within a room, there will be numerous applications that need to cover the house or office. The ability to deliver that range will help Wibree enable a very wide range of applications.

What’s microdata all about?

The best way to understand its versatility is to look at some applications that Wibree can enable. The first of these to come to market will almost certainly be phone-centric, not least because Wibree is being championed by Nokia and other phone vendors. These headline applications include sending caller information to your watch display and collecting data from health and lifestyle sensors. They’ll start to deliver the first stage of that promise of tens of billions of devices.

An important part of the design of the Wibree standard has been in making it inexpensive to manufacture and integrate – potentially half the cost of Bluetooth for a stand-alone Wibree chip. That low cost opens up a whole raft of opportunities. It only needs a little thought to see how wide the potential from wireless microdata can be.

Microdata means Location

How many times have you gone somewhere and wanted some basic piece of information? It might be the time and gate for your flight, where the goat’s cheese is in the supermarket, or where to find your mummy at the British Museum. Some of these can be answered by search engines and a mobile data subscription. Wibree enables the concept of free local searches.

The way it works is to install Wibree “servers” at each relevant location, with a simple information database in each. That database is typically going to be small and local as it only concerns itself with information about its search location. At the train station it will be the times and platforms of trains for that station and their destinations. In the supermarket it will be the aisle in which goods are located. At the museum it will be details of where the exhibits are on display.

Each Wibree location server will broadcast its presence, and any Wibree device with a suitable search application can choose to show all of the servers within range. It’s never likely to be a big list, but it will be information relevant to where you are. Select the one you want, enter your query and back comes the result:

The process doesn’t touch the mobile network, so there’s no charge. The phone only needs to accept minimal data and display downloaded text, so it’s fast. The database in the server is small and simple to structure as it only has limited, local information. Adding GPS for location based services to a handset adds $10 to the manufacturing cost. The incremental cost of adding Wibree will be around $0.10 – one hundredth of the cost of adding GPS. So the opportunity for location based searches and services is vastly more likely using Wibree, as its negligible additional cost means it will penetrate a far wider range of handsets.

The design of the Wibree protocol stack means there’s no need for TCP/IP stacks, web browsers or anything else in the display device. It’s trivial for something as powerful as a mobile phone to run, but it also means that it’s easy to implement at very low cost. So it could be put onto your shopping trolley with nothing more complex than an 8-bit microprocessor and a display – all of which can be part of a single Wibree chip. It’s a good example of how Wibree makes interoperability and wireless functionality cheap.

Microdata means Health – The Ubiquitous Gateway

Caring for an ageing population with an increasing incidence of long-term, chronic health issues is a problem facing most countries. There is a clear perception that electronic monitoring of health is a key part of any solution. That’s been recognised within the industry with the formation of specialist groups such as the Bluetooth Medical Devices Group, the Continua Alliance and the IEEE 11073 standards group.

Wibree is widely seen as a key enabler for these services. Where it scores over any other low power radio is in its unique ability to use the mobile phone as a gateway that can pass data from a personal medical device to a service provider.

Some of the first Wibree devices being talked about are sports accessories, such as simple pedometers built into sports footwear. The technology will quickly migrate to personal health monitors, including weighing scales, blood pressure monitors and glucosimeters. These aren’t devices that need to send large amounts of data, but their usage model requires low power so that they can be small, battery powered and wearable.

The prospect of offering health related services is an exciting prospect for network operators. It’s one of the reasons that the GSM Association is welcoming Wibree as an evolution of the existing Bluetooth standard. It’s not yet clear where the services will reside – with mobile networks, insurers, national healthcare services, gyms or private medical companies. What is clear is that Wibree provides a wireless implementation with the accessibility that will enable a large-scale deployment of eHealth devices.

Microdata means Control

The concept of Home Automation has been around for over sixty years, yet still has not taken off. There are many reasons for that, including proprietary systems that won’t work with each other, cost and the fact that most of them are too complicated to set up.

With Wibree, things have the chance to change – particularly the problem of configuration. Every enabled mobile phone can be used to set up Wibree devices around the house. Like the example of local searching above, they don’t need special applications – they just display data sent from the host device and map button presses. It gives a simplicity of operation that means that Wibree can be used as a truly universal remote control. Any optional, additional complexity is handled in the device that is being controlled

As Wibree appears in these devices, the scope for remote control of other devices will appear. Gateway devices will also open up the possibility of remote access. Whether a large number of people will ever want to control their heating or white goods remotely is open to debate, but Wibree will be sneaking into the infrastructure of household goods for other reasons. Increasing concerns about energy and resource usage will require smarter washing machines and dishwashers that can talk to each other about how and when they’re working. The driver is likely to be flexible tariffs and government legislation, rather than consumer demand for the automated home. The day is coming when your utility company will decide when you can do your washing.

Ubiquitous microdata

There are places Wibree won’t go. It won’t go into light bulbs, but it’s debatable if wireless ever will. It will go into things that can talk to or be monitored via mobile networks, so will almost certainly become the choice for most consumer medical monitoring and lifestyle devices. By the same token and because of the simplicity of making basic control and display devices it will probably dominate the home automation market. Where interoperability or promiscuity aren’t required then applications will stick with proprietary wireless chips, but even these will change if the production volumes of Wibree drive it to be cheaper. It won’t go into mesh networks, but by taking the consumer applications away mesh will probably remain a niche market. Wibree certainly won’t kill other standards like ZigBee, but it will kill many of their wider ambitions.

Because of the volume it will achieve on the back of mobile phones, Wibree will become endemic. That means it is very well placed to be the wireless technology of choice to support any legislative initiative. Up until now, remote monitoring of devices has largely been ruled by the simple economics of justifying automation. The growing concerns about global warming and the need for better policing of domestic energy usage are already changing that equation. Governments with environmental targets to meet are mandating technology to provide more precise measurements of energy. Wireless Automated Meter Reading (AMR) is moving from trials to deployment after years of feasibility testing. It won’t be alone. Smart homes, smart transport, smart technology is becoming the mantra of the day, with wireless connectivity to ensure the timely arrival of data.

Hundreds of millions of deployed Wibree devices and gateways in the form of mobile phones is hard to argue against as the obvious enabler for these initiatives. The virtuous circle of specification and volume will ensure that Wibree becomes the pre-eminent wireless standard. As most of those devices will depend on the Wibree link for their operation it’s also likely to become the most used wireless standard. And that usage will drive its cost down until it becomes inconceivable not to add it to a new product.

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Like the 802.11 wireless technology, Bluetooth also uses radio signals to create bandwidth but it does not require a receiver to be plugged in the USB port of the computer. The range of Bluetooth is much better than this erstwhile technology and is allowing people to go further into a world devoid of entangled wires.

Developed and designed to be a low cost, secure and easy to use technology, Bluetooth is available in two classes: class 1 and class 2. Class 1 is relatively uncommon one and can detect other Bluetooth devices in the range of 100 meters. Class 2 is the more used and common one and enables access up to a range of 10 meters only.

A Bluetooth enabled computer has a receiver installed inside and can connect simultaneously with a maximum of 7 other devices. Though most of the computers being manufactured today (and definitely all the Apple Macs) have a Bluetooth receiver installed, if your older computer needs does not have one, it can easily be made to accept and send Bluetooth messages. This can be done by using a USB to Bluetooth adaptor or installing it internally. Also if it is a notebook that needs to be Bluetooth enabled and you have a spare PCMCIA slot, you could use a Bluetooth card to get going with Bluetooth.

The ease of use, affordability and instant compatibility one can now download all the data on addresses, contacts, things to do and notes on to the computer in a jiffy. Downloading pictures
from digital cameras, saving mp3 audio files from the mp3 player and sending a print command to the printer have now become much easier without the need for long twisted and messy looking cables. It is also being used in areas other than that of computers. Hands free headsets for mobiles phones are today hands free and wire free. Car phones can use the same concept to enable speaking on the phone and driving a seamless affair. The list of devices that Bluetooth can be used with includes cordless phones, faxes, headsets and video.

As always people have discovered new applications for the latest technology. One of such uses is called Bluejacking. In Bluejacking people can send messages from their mobile phones to other mobile phones in the vicinity without accessing the mobile service providers network. The first ever message that was sent using Bluejacking was Buy Ericsson. Though it seems to have limited use it can be a fun thing to do among friends. Bluecasting is another such use which has captured the interest of advertisers. In this process, Bluetooth enabled billboards and signposts can be used to send relevant and appropriate messages to all Bluetooth devices in the area. This method of advertising is extremely relevant for location specific businesses like food service restaurants, malls and the like.
Kenneth Scott

To find more advise about a personal area network and bluetooth visit http://directory-news.com

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Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging

Added: September 1, 2009

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Advert marketing is so much more than a lot of marketers would expect. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. The software will not let this happen because it remembers not to send this same message again unless you program it to do this. The blocking list will also not send a message to someone who has declined to receive your message.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. The prospects getting our advertisements aren’t being abused via email.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

The Ads Pods Bluetooth Marketing System is on the verge of a major breakthrough. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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Advert marketing is so much more than a lot of marketers would expect. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

Using the software with the pod is intuitive and easy to command. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. The software will not let this happen because it remembers not to send this same message again unless you program it to do this. The blocking list will also not send a message to someone who has declined to receive your message.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Imagine having the ability to send off thousands of adverts while playing a game of golf with your friends. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers.
For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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“We’re very excited about this opportunity because it’s a great fit,” commented Colby Fede, CEO of Wiremedia, parent company of ProximityMedia, “The conference and trade show environments are ideal for deploying Bluetooth marketing and messaging campaigns because they’re inundated with thousands of information hungry attendees who are eager to digest as much information as possible, through whatever medium available,” added Mr. Fede. “In our experience, conference and trade show attendees exhibit very high mobile phone penetration rates, and as a demographic, are very receptive to Branded Bluetooth marketing efforts.”

About ProximityMedia

ProximityMedia (Pink Sheets:WRMA), an emerging company that develops direct-to-mobile Bluetooth content delivery software and hardware solutions. ProximityMedia’s Plug-and-Play Bluetooth content delivery solutions enable trade shows, conferences, retailers, museums, malls, movie theaters and businesses with the ability to engage in location-based Bluetooth marketing and messaging with ease. Information about Bluetooth marketing, mobile content delivery and Bluetooth advertising is available at http://www.proximitymedia.com.

About Adtech

Adtech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Adtech hosts conferences in Miami, Chicago, New York, San Francisco, Hamburg, Paris, Beijing, Sinapore, Sydney and London. http://www.ad-tech.com/

Note: Statements contained in this release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1934, as amended. These forward-looking statements are made based upon information available as of the date hereof, and Wiremedia assumes no obligation to update such forward-looking statements. Readers and investors are cautioned that such forward-looking statements involve risk and uncertainties and the company’s actual results may differ from these forward-looking statements. Such risks and uncertainties include, but are no limited to, demand for the company’s products and services, government regulations, Wiremedia’s ability to continue to develop its market, general economic conditions and other factors that may be more fully described in periodic filings.

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Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

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Out-of-home media is a $5.5 billion dollar industry.* There are 23 million local businesses who are looking for a cost-effective way to drive more customers through their doors Drive sales by offering digital delivery of coupons and promotional material. :: Encourage repeat visits so users can acquire new or updated content. :: Increase loyalty through redemption opportunities and loyalty programs. :: Extend the brand beyond the retail location. :: Lower the dependence on expensive paper-based marketing material.:: Enhanced retail experience. :: Enhanced level of personalization. :: Consumers can store content on these devices for later viewing. :: Consumers can receive exclusive content distributed only at select locations. :: Consumers can help with viral marketing process by transferring the acquired content to other mobile devices with ease. Imagine how a few Bluetooth marketing means customers gain access to vital information about products and services on-demand. Plus, this Bluetooth-enabled technology allows retailers and service operators to encourage viral marketing.

Using Bluetooth’s wireless technology, this remarkable contextual marketing system can be easily deployed to a wide variety of locations, including (but not limited to):

:: Airports :: Apartment Buildings Near Busy Streets :: Auto Sales :: Banks :: Billboards :: Bus Shelter Posters :: Church Campuses :: Concerts :: Hospitals :: Hotels and Resorts :: Kiosks :: Large Shopping Malls :: Medical Plazas :: Nightclubs and Bars :: Outdoor Billboards :: Public Spaces :: Restaurants :: Retail Locations :: Sports Arenas :: Subway Station Posters :: Technical Schools :: Theatres (opera, shows, etc.) :: Tradeshows :: University and College Campuses

You are free to use this article for reproduction as long as you do not change the URL. For more info on this subject visit: http://www.vipmobiletext.com

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So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

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This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

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Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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Keywords: Blue2media Bluetooth Advertising Proximity Marketing Chinese Restuarant

Added: July 16, 2009

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So are you looking for creative, cost effective methods to distribute rich media content? Here is the solution for you, Bluetooth marketing is an amazing system that uses wireless Bluetooth technology to target your audience at near proximity to your establishment with direct response message. Bluetooth is the latest and hottest cost effective technology which allows you to exchange data without wasting your money. You can send any sort of data via Bluetooth including images, audio-video, animated images, etc. It can be enable on the Bluetooth handheld devices like mobile, laptops, etc. The formula work when the Bluetooth enabled devices are relatively close “between the distance of 12 meters” to virtually any public and private spaces that are equipped with a Bluetooth MediaServer.

There are lots of advantages of Bluetooth marketing and some of them are listed below:

1.Free message delivery – you can deliver message content on any mobiles and PDA’s quickly. You don’t need to pay any transmission cost, not even by your target audience.

2.24×7x365 data exchange or deliver – the Bluetooth service is enable throughout the day and the whole. Information delivery with little operator intervention required.

3.Fixed cost – Price are fixed whether you send your communication via Bluetooth to 10 to 10,000 customers.

The content that can be delivered with the aid of Bluetooth are – Animated images (animated GIF files), still images like JPEG wall papers, vCal (calendar event files), Audio (as WAV, MP3, MP4, RMF or ringtone files), video (as real media, 3GP or MP4 files).

Bluetooth advertising or marketing can be integrated with other visual communication like billboards, sinages, posters for high impact etc. Bluetoothmarketing.ae is an innovative mobile marketing service offered by Image matters advertising.

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As the sole authorized U.S. partner of Hypertag, a UK-based Bluetooth proximity marketing company, Parachute has brought Bluetooth marketing to consumers at the Chicago Bears Fan Festival (March 31-April 1) Bluesfest (June 7-10), Summerfest (June 29-July 8 in Milwaukee, WI) and the Taste of Chicago (June 29-July 8). Hypertag has also been in operation at Busch Stadium in St. Louis for the entire Cardinal’s season.

One of the nation’s largest cellular carriers used Hypertag’s technology and its industry-exclusive Bluetooth wearable marketing tool to conduct an “instant-win” campaign through user’s mobile phones at the Taste. Promotional staff wore the eye-catching and lightweight Hypertag devices and intermixed with the crowd, sending out electronic coupons. Winning coupons were sent out based on the numbers of hats and shirts to give away, but the “losing” coupon gave users a second chance to win an item from their booth. Hypertag’s industry-leading “fingerprinting” technology ensures that each cell phone only has one chance to win by recognizing the unique Bluetooth address of each phone and is set to only give out the number of coupons specified by the client.

“It’s been a great summer for Bluetooth marketing in the U.S. and for Hypertag,” Parachute Marketing Group President Brett Cutler said. “The consumer’s willingness to view content on their most cherished device opens up huge new opportunities for advertisers in an increasingly difficult environment. Hypertag’s incredible ease of use and innovative tools make it the perfect tool for companies seeking a cutting edge solution that can track the consumer from first interaction through purchase.”

“We are very encouraged by these numbers and will continue towards our goal of making Hypertag the #1 choice for proximity marketing campaigns in the U.S.,” Cutler said. “As consumers and advertisers turn away from their televisions, print and radio and towards alternative media, the market for mobile phone-enabled advertising and marketing will only increase. We are here to supply the technology and provide the support and knowledge to help mold the campaigns to take advantage of the ever-expanding reach of the mobile phone.”

ABOUT HYPERTAG

Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

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However beaming adverts to prospective customers is only one use for these boxes. These are now being used for a number of other purposes

Recruitment

In the UK, the army and RAF careers are using bluetooth to get the message to their potential recruits. They target an age range that have the best chance of having bluetooth enabled and have huge success rates with it, sending GIF’s to entice people into careers offices.

Police

Major UK police forces are harnessing the power of proximity to get serious messages across. From securing valuables out of sight in cars to serious missing person cases, bluetooth ads can get a message to many people in targeted area very quickly. A box located at the site of an incident can appeal for witnesses and people who come to the same spot again can be contacted straight away.

Councils

Local councils get public service messages to people, again with ease and for no cost. Litter campaigns, clean up after your dog or recycling advice can be sent quickly to peoples phones and get a message out so much quicker than conventional methods.

The world is waking up to the hundreds of uses for proximity advertising. What started off as a simple way to get an advertising point across could end up saving someones life. Whilst their is always a market for these to beam adverts, its clear that soon bluetooth will be used in many diverse ways to maximise its potential.

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A marketing campaign is successful only when it is able to reach a large number of people. Marketing methods are meant to attract target consumers and inform them about your products and services. Traditional marketing techniques are not only difficult to elaborate but also very expensive. Just think about the costs of a TV advertisement or promotional banners. And you won’t even have the certainty that the message has been received by your targeted audience. Proximity marketing software is an easy way to make sure your potential clients have received your message. At proxiblaster.com you can purchase Bluetooth broadcasting software that’s easy to install and use.

So how does proximity marketing software actually work? The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin. The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.

Proximity marketing can turn out to be more efficient than you’ve imagined. Users that receive the media are generally pretty interested to know what it’s about. Therefore, your message will reach more than 90% of your targeted audience. That’s a lot more than you can account for other marketing methods. Furthermore, the costs for this type of advertising are incredibly low. At proxiblaster.com you’ll only have to purchase the Bluetooth broadcasting software and will never have to pay for any additional fees.

Making your business a success is all about intelligent marketing. You don’t necessarily have to spend a lot of money in order to broadcast your message to a large number of people. By using proximity marketing software you will be able to send a media file containing your advertisement to any number of people within a 10 meter range. Proxiblaster.com is where you’ll find Bluetooth broadcasting software at a very convenient price.

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“GoldSpot Media’s innovative mobile ad technology brings a whole new level of audience engagement to our trailer promotional marketing program and is expected to drive even more impulse ticket sales and brand engagement among our target audience,” said Niels Oeft, Promotions Manager, Universal Pictures International Germany. “This is extremely beneficial to the entire mobile content ecosystem – from Universal, to the cinema distribution chains, down to the mobile payment solution providers.”

“GoldSpot Media is excited to help Universal Pictures Germany pioneer a unique, interactive movie trailer experience and add new dimensions to the Universal brand uplift through audience engagement and one-click cinema ticket purchase,” said Srini Dharmaji, CEO, GoldSpot Media. “Enhancing Solid Ground’s mobile proximity marketing services with our interactive advertising technology creates a compelling business model for marketers to cost effectively interact with their target audience on mobile.”

“Through GoldSpot Media’s technology we are able to drive consumer interaction within movie trailers transmitted through Bluetooth. This offers a complete range of new ways to drive transactions straight at the point of sale,” said Dr. Wilhelm Bielert, Managing Partner, Solid Ground Communications GmbH.

About GoldSpot Media

GoldSpot Media offers the industry’s first end-to-end interactive advertising solution for all mobile channels, devices, inventory owners and applications. Its unique solution powers profitable new advertising revenue models for the entire mobile content value chain by delivering highly targeted, interactive ads in real-time based on demographics, behavioral patterns, device type, context and location. The privately held company is headquartered in Sunnyvale, Calif. with R&D centers in New Jersey, USA and Bangalore, India and sales offices in Europe.

For more information, please contact us at info@goldspotmedia.com or visit http://www.goldspotmedia.com/

About Solid Ground

As a core business unit of the Solid Ground – Group, Solid Ground Communications develops, customizes and operates complex, interactive Proximity Marketing (Bluetooth, WiFi, RFID) and Mobile Internet solutions. Being a turnkey solutions provider and using state of the art proven technology, the company is able to offer customer target group specific Mobile Solutions at outstanding quality levels. Typically, Solid Ground Communications services do include the graphical user interface, the technical development & deployment and the ongoing operations. Solid Ground Communication has offices in Germany (Berlin, Hamburg), Malaysia, Switzerland and USA.

For further information please contact us at info@solidground.de or visit http://www.solidground.de/ .

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In this ‘SMS’ generation, mobile marketing technique promises vast opportunities. As a matter of fact, SMS services offer powerful marketing potential via direct communication with target people. While floating the SMS, it is essential for any business entity to get their idea across the receiver in a quick, short and relevant format. Therefore, it can be said that the SMS marketing is a procedure wherein specific message is transmitted from an organisation to target group of customers.

An effective marketing process follows various steps such as planning and executing the conception, pricing, promotion and distribution of goods, services & ideas to satisfy the individual and organisational goals. With the SMS marketing solutions, the business entities tend to develop long lasting relationships with their target group of people. The content of these messages is interactive and promotional in nature. This solution goes a long way in building brand identity, as sending of text messages is just a part of the entire scenario. Apart from the text messaging option, the business entities can even go in for advanced multimedia messaging services or MMS, infrared and Bluetooth marketing, as it will create better impact on their users.

In comparison with other modes of marketing and advertising, the SMS delivery solutions have instant reach. In this entire process of SMS service, one could also use SMS gateways to generate the maximum promotion with the minimum possible costs. The SMS gateway is used for sending and receiving SMS messages without using a mobile phone. Therefore, these gateways are proved to be the best bet for many big and not so-big business establishments, and the corporate houses which want to reach the users of their products and services.

To conclude, the SMS marketing is one of the inexpensive ways of promoting goods and services across a wide range of customer-base. Therefore it is necessary that message should be short and crisp – otherwise it would loose the purpose.

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For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

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Added: July 11, 2009

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Added: July 9, 2009

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Added: July 9, 2009

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Added: June 3, 2009

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Added: May 14, 2009

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This launch includes Westside Pavilion in West Los Angeles, The Oaks in Thousand Oaks, Los Cerritos Center in Cerritos, Lakewood Center in Lakewood, and Stonewood Center in Downey. Bluetooth zones are located in or near food courts, cinema box offices, lobbies and other strategic locations throughout the more than six million square feet of retail space.

“Mobile marketing is vitally important for reaching consumers today and in the future,” said Scott W. Burchard, senior vice president of business initiatives for Macerich. “It makes perfect sense to partner with Intera to deploy their Bluetooth network as shopping centers provide a unique opportunity to reach millions of consumers with relevant offers at the point of sale.”

Macerich focuses on high-growth, attractive U.S. retail markets. In addition to properties in California, the company’s portfolio includes some of the country’s top-performing shopping centers in Arizona, the New York City metropolitan area and suburban Washington, D.C.

Intera’s AzureMayan Bluetooth Proximity Marketing network enables marketers and advertisers to deliver highly targeted messages to consumers based on their location and near the point-of-sale, when targeted marketing has the greatest effect. Most importantly the mobile user incurs no usage or data charges, unlike wireless carrier-based offers. Intera’s network is 100 percent opt-in, so consumers only receive offers and promotions if they choose. Intera’s content delivery system supports all major content formats including video, audio, images, downloadable mobile applications and text. Download rates are typically much faster than via wireless 3G networks.

“Macerich operates some of the nation’s most dynamic retail centers and serves as a model to other mall owners and operators looking to enrich value for tenants,” said Kevin Thornton, CEO of Intera. “Intera’s AzureMayan Bluetooth Proximity Marketing network has generated outstanding returns for advertisers, especially in environments where consumers have numerous options and are looking for the best possible retail experience.”

Intera Group is promoting its solutions this week at the National Retail Federation’s 98th Annual Convention and EXPO in New York City, booth number 1637.

About The Macerich Company

Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. The company is the sole general partner and owns an 86% ownership interest in The Macerich Partnership, L.P. Macerich now owns approximately 77 million square feet of gross leaseable area consisting primarily of interests in 72 regional malls. Additional information about Macerich can be obtained from the Company’s Web site at www.macerich.com.

About Intera Group, Inc.

Intera provides out-of-home advertising and telecommunication services to over 4,000 businesses, including big box retailers, shopping mall owners and operators, cinema chains, gas stations and convenience stores, and transportation companies. Intera’s AzureMayan Bluetooth Proximity Marketing network will cover the Top 10 Designated Market Areas (DMA’s) and more in the USA by the end of 2009. Intera is working with global brands and their agencies to maximize the return on their marketing dollars, and partnering with analytics companies to bring online style measurements to out-of-home and mobile advertising. In business for over 20 years, privately held Intera is headquartered in Pleasanton, California. For more information, visit www.interainc.com.

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A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

Alterwave is one of the leading companies in this market.

Article Source: http://EzineArticles.com/?expert=Etienne_Richelle

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New internet and wireless technologies have created immensely expanding arenas for advertising and entirely new techniques for marketing that were unheard of a decade ago. One such technique is called “proximity marketing,” which is based on the wireless technology of the Bluetooth.

A promotional Bluetooth is a listening device that is connected to a cell phone. It receives not only cell phone transmissions but also wireless transmissions that are anywhere within ten meters of it at any time. This is the basis of proximity marketing. Promotional ads are sent out from a certain location, and they are picked up by any promotional Bluetooth within ten meters, or about 30 feet. Obviously, with such short distances involved, the applications are a bit limited (hence the name “proximity marketing”) but retailers have found it to be an effective and lucrative market nonetheless.

Proximity marketing, or promotional Bluetooth marketing, is most useful to local merchants. It helps to capture the attention of people who are walking or driving by and who might not otherwise stop in a certain store or restaurant. Potential customers come near, even if they are only on their way to somewhere else, and then are told that the restaurant right over there is having a lunch special, or the clothing store two doors down has their favourite brand on sale.

In some cases, these customers are sent an electronic gift certificate right at that moment, for a business that they don’t have to go out of their way to get to. Studies of this new technology have shown that when coupons are sent to people nearby through Bluetooth proximity marketing, 25% of the recipients can be expected to redeem those coupons at the nearby establishment. That is a huge rate of return on a very small investment.

One drawback to promotional Bluetooth proximity marketing is that the user’s Bluetooth has to be set on “discoverable” for them to receive the coupon or advertisement, and many people do not leave their promotional Bluetooth devices on this setting-precisely because they do not want to be bothered with “spam,” or unwanted advertisements. Experts advise that to combat this, local businesses simply post signs that request that Bluetooth users turn on their discoverable settings and they will receive a coupon or gift certificate. This is an interesting mix of old and new technologies, and it seems ironic that a cutting edge wireless technology would have to rely on something as archaic as a window sign to alert users to its benefits. However, once they receive the message on their promotional Bluetooth, the customer is already right there, and has little reason not to go into the establishment in question.

Proximity marketing is a brand new technique that is most ideally suited for shopping malls or downtown shopping districts, where many people gather and businesses are located very near to each other. It would not be as ideal for areas where people drive more than walk, but it is nevertheless proving to be a powerful new marketing technique.

Matt Franks is director of Fluid Branding, the UK’s leading online supplier of promotional Bluetooth items and other Promotional Products. You can also find a wide range of Eco Friendly promotional products, including Recycled, Organic and Sustainable items at Eco Incentives.

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Marketing and advertising are interrelated businesses. Marketing involves the sale of a product while advertising plays a very important role in its promotion. They are the two of the most essential factors in any business today. Hence, their demand is increasing tremendously. Big companies hire various marketing and advertising firms in order to sell their products. The primary requirement for any company that hires a marketing and advertising firm is a considerable budget for the same.

All companies depend to a great extent on marketing and advertising for the expansion of business, but this is especially true of branded companies. The main reason behind their exorbitant prices is the different marketing and advertising costs they bear. These costs generally include advertising through television, print, direct event marketing campaigns and other expenses related to their contracts involving large marketing and advertising staff. These make up the marketing and advertising costs of the establishment. The only difference is that the big companies prefer to utilize very expensive and high quality marketing and advertising of their products or business. This expensive marketing and advertising chosen by them costs them a great deal and this reflects in the price of their products.

At times, the market is completely saturated and there are not many sales. At such times certain companies eliminate their marketing and advertising costs by making use of other options available. For instance, they personally contact their potential clients so that their marketing and advertising costs during that period is zero.

Through marketing and advertising, a direct connection is established between the public and the firm. This is achieved through television, radio or newspapers. Hence, marketing and advertising for any business organization is necessary and hence the involved cost for advertisements must be planned in a systematic manner keeping in mind company requirements and the financial potential of the company.

Marketing And Advertising provides detailed information on Marketing And Advertising, Advertising and Marketing Agencies, Internet Marketing and Advertising, Advertising and Marketing Services and more. Marketing And Advertising is affiliated with Internet Marketing Tools.

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A lot of people today wonder about whether Bluetooth Marketing, and proximity marketing in general is legal, as people claim it can be considered as SPAM and annoying.

On the one hand, we must first see whether these marketing approaches are legal. Obviously, if they are not, there is no point discussing it any further, we can simply dismiss the discussion and file a law suit against anyone running such campaigns. The legal framework is different in every country around the world, and in some cases dramatically (take for example the death penalty). However, the European Union, now has some common guidelines across all its member countries, and so do the United States, for each state. Therefore, each country might have its own laws and I would be interested if any of you out there live in a country that has any specific laws about proximity or text marketing, I would be very interested to find out. Please leave a comment by clicking the yellow post-it note.

I am only aware of E.U. regulations by the European Commission, and I also came across this article, by Victoria Southern, a solicitor with Pinsent Masons, discussing the legal framework regarding SMS and Proximity marketing, in the U.K. She concluded that proximity and text marketing are both legal, as long as specific guidelines are adhered to, such as the ability to opt-out for the consumer in SMS marketing, and obtaining the consumer consent before sending them any content.

Even with the legality of the approach established, however, we all know (too well sometimes) that some marketing approaches, though legal, can be extremely annoying. In the case of proximity marketing especially, where the consumer is required to opt-in, we must take special care to ensure they have good reason too, otherwise the campaign is destined to fail miserably. I have written a separate article with some advice and tips on running a successful proximity marketing campaign, but the most important thing is not to pass your service on as spam. Proximity marketing is not just about broadcasting an image on to the passers-by mobile phones. It has a lot to do about the content of the message (be it video, image, audio, etc.) and the value the recipient of your message gets from receiving your message. For example, just sending out your logo via Bluetooth to anyone passing by your shop, might seem like a good way to increase awareness and brand recognition, but things are not always like that.

The first time an end user experiences proximity marketing and receives your message there’s a sense of novelty, and interest about the new way in which the message is received, but the user quickly gets accustomed to this, and sees the message for what it really is. When proximity marketing has become more common though, (which, incidentally, is not too far into the future) messages such as these will be considered spam. What you need is to provide some true value-added services to your customers. Give them some reason to want to use your proximity marketing service.

Among the available online resources is also the Mobile Marketing Association website, which contains a code of conduct for mobile marketers, and also provides a number of other resources such as mobile advertising guidelines, etc. These can be useful tools if you are looking to run a successful campaign, and want to avoid common pitfalls, and it’s a good place to start.

In general, I would say the legal issues are easily overcome. What is more difficult, and also of more value and to the point, is picking the right one out of all the proximity marketing services you can offer to your audience, and run a campaign which benefits everyone: the marketer, the end-user, and the service provider. Happy mobile marketing!

Giorgos Saslis

http://www.mobile-marketing-blog.net/

Mobile Marketing Campaigns & Mobile Advertising News.
Bluetooth Marketing & Proximity Marketing Updates.

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Bluetooth technology is at present the current choice for campaigning and marketing. In fact, Bluetooth marketing also known as Proximity advertising has become really popular overseas as the hottest way to get in touch with prospective or existent customers. Bluetooth is a major player in this type of technology, it started in 2003 and all sorts of companies have found it to be incredibly useful. By definition proximity marketing is “the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location that wish to receive them and have the necessary equipment to do so.” So if you own a cell phone and it’s in the proximity of a marketing program that is “on air,” you would be able to receive the content or advert.

If you are a little less techy and you still don’t understand the process of what is going on here exactly or what all this means for the companies using this technique, let me explain it a little better. Firstly, all of this makes a little more sense if you simplify the word proximity which means; The state, quality, sense, or fact of being near or next; closeness. But lets’ try a little example out so you can really understand the nitty gritty details! Say for instance that your walking through a shopping mall, and you just happened to pass a proximity broadcast station that was on air. If your phone is on, then the broadcast station will in turn “find” your phone. This will grant all the advertisements in the area to reach your cell phone. First and foremost, the broadcast will ask you if you would want to receive this information from the provider. So they are literally asking for your permission, if its okay or if you would rather not receive the message to your phone. If you will, think of it as something like a moving billboard advertisement, except it’s going directly to your cell!

This type of advertising has been used for quite some time now in Europe and other various overseas locations as well. There are thousands of companies already taking full advantage of this type of advertising with many more on the way coming from the United States. Bluetooth proximity marketing is merely the next technological step for businesses to take if they want to really get their business advert out there. This is not only an incredible quick process but also very efficient. I would be surprised if by next year this time there are millions upon millions of people taking advantage of the immense benefits that come from Bluetooth proximity advertising! Are you going to be one of them?

This author is a HUGE fan of Bluetooth Marketing

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There are three important ways for you to get started advertising online, to develop what will provide to you a profitable advertising online program. Through this brief article, you are provided with an informative overview of the three ways to get started with profitable advertising online, profitable advertising online that will boost revenues from your online business venture.

First, when it comes to profitable advertising online, you need to work to identify your targeted or niche market. Merely blanketing the Net with promotions and adverts will not result in profitable advertising online. Rather, you need to specifically identify that segment of the market that will be interested in the products or services that you are marketing.

Second, in getting started with profitable advertising online, you will want to absolutely certain that you craft and develop the most appropriate marketing campaign to reach potential clients or customers. You will want clear, concise advertising materials that appeal to potential clients and customers.

Finally, you will want to make certain that when it comes to profitable advertising online, you will need to make sure that the advertising and promotional campaign that you construct is comprehensive. You will want to reach out to consumers on all appropriate levels and through all appropriate, effect channels.

By understanding the three primary ways towards profitable advertising online you will be well on your way to increasing the revenue that can be generated through your online business venture. Increased revenues results in heightened profits for you.

Do you want to learn more about how I do it? Secrets of Article Marketing

Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.

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Next year, the Internet will overtake the radio, thus, becoming the world’s fourth-largest advertising medium. According to Zenith Optimedia (media-buying agency), global spending on internet advertising increased from $18.7 billion in 2005 to $24.9 billion in 2006. Zenith also predicted a spike of 7.7 percent in spending in Asia in the run-up to the 2008 Olympic Games in Beijing, China.

Advertising spending in the Middle East and Eastern Europe is growing faster than in North America and Western Europe. In the Middle East, the advertising spending increased by 22.4 per cent between 2005 and 2006 while in America with growth of 5.2 percent and 4 percent in Western Europe. Aside from the Olympics, the US presidential election and the European football championship in Austria and Switzerland, next year will be the biggest contributors to overall growth on the next two years. However, revenues are bound to fall as soon as the big events end.

Because of the high-speed internet access, the spending on traditional media like magazines and radio has been falling in the UK. More than £2 billion was spent on internet advertising in 2006. Compared with the US having the global average of 5.8 per cent and above the 7.8 per cent share of advertising expenditure, Britain has 11.4 percent of total advertising revenue on online advertising.

Guy Phillipson, CEO of the Internet Advertising Bureau said that the the UK has been enjoying stellar growth because broadband connections are getting faster and cheaper. He also added that online advertising is less risky and more transparent. One fastest-growing form of online advertising is the search engine while pop-ups are declining. Video streaming and expanding banners are another forms of online advertising and they are becoming more widely used.

Some advertising media like the television was heading for a fall but it had recovered and cinema advertising will also grow slowly. Newspaper and magazines advertising will also be affected.

The author, Jose Feliciano, frequently writes about various topics. You can read his other informative articles at his websites, Used Cars Online and My Autistic Boy. This article may be freely published as long as the author’s info including the links remain intact.

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Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in today’s world because the traditional advertising mediums are becoming very expensive. A well thought advertising that is different may create a big impact. But advertising is not being given the attention it deserves. As soon as the profits go down or the market scenario looks bad, advertising expenditures are cut first. How much do you know about advertising in a business? Please quiz yourself about that.

What should be the ideal percentage of advertising in total marketing expenditure?

Should the advertising expenditure increase with growing business or decrease?

Which advertising media should be used for advertising in a very low budget?

Should every business advertise in the beginning?

Are advertising professionals must for getting the best return out of the expenditure?

Is a small market survey about advertising effectiveness always necessary before full-fledged advertising campaign?

Do women add value to advertising? What if you are advertising nuts and bolts?

These are some small questions that I have raised about advertising in business. Please think about the answers. Advertising is tricky, because wrong advertising means total loss. There is no scrap left to recover anything. It is like a bad dream, but it costs. A business succeeds if the advertising succeeds at the right budget. Please try some more quizzes on your personality and career and improve your performance manifold.

The author C.D.Mohatta writes fun quizzes and fun tests at http://www.funquizcards.com/ on topics like love, personality, dating, relationships, friendship, movies, tv, music, business, etc. The author also writes for http://www.ecarduniverse.com/ which has free ecards on holidays, birthday, love, friendship, family, expressions, celebrations and all events and occasions. The author also writes articles, advice and ideas at http://www.yourromanceguide.com/ on topics like love, dating, marriage, relationships, break-ups, etc

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If you’ve got a wireless network for your computers already, well, you might get a bit excited about what I’m going to say next. How would you feel if your PDA, your mobile phone, your mp3 player and almost everything else you connect to your computer could be wireless too? You’d like that? Well, it’s already a reality and has been for some time now.

Bluetooth is wireless and automatic, and has a number of interesting features that can simplify our daily lives. Bluetooth is a standard developed by a group of electronics manufacturers that allows any sort of electronic equipment — from computers and cell phones to keyboards and headphones — to make its own connections, without wires, cables or any direct action from a user. Read on…

Personal Area Network.

Using wireless networking with your personal gadgets is often called PAN, which stands for Personal Area Network. The idea is that, in the future, we’ll all have laptop computers with their batteries charged and no more need to connect any wires to them at all — you just place your Bluetooth device near the computer, and the computer sees it and can use it straightaway.

Bluetooth has been around and in-use since 1999, and it’s only getting more popular. It was designed to be secure, low cost, and easy to use from day one.

There are two classes of Bluetooth that are in popular use: class 1 and class 2. Class 2 is the most common and cheaper standard, allowing you to use a device that is up to 10 metres (32 feet) away. Class 1 is rarer, but you can still find devices that use it easily enough, and it has ten times the range: 100 metres or 320 feet.

How Does It Work?

Bluetooth is more flexible than 802.11 wireless networking, in exchange for the shorter range. Essentially, a Bluetooth-enabled computer has one Bluetooth receiver installed in it, and this receiver can then be used with up to 7 nearby Bluetooth devices. On the other end, wireless devices do not need to have Bluetooth installed if they support it — it is already integrated.

Like 802.11, Bluetooth works by using radio signals to create bandwidth. It is not, though, the same thing as an old-style wireless mouse or keyboard, which required a receiver to be plugged into one of your computers’ ports, and didn’t have range or stability anywhere near that of Bluetooth.

Many computers now come with built in Bluetooth, especially Apple Macs. If you want to add Bluetooth to a computer that doesn’t come with it pre-installed, you should probably use a USB to Bluetooth adapter, although internal Bluetooth devices to install in your computer are available. If you have a laptop and a spare PCMCIA slot, you can get Bluetooth cards for that too.

What Can You Do With Bluetooth?

Mobile phones with Bluetooth are very popular, and so are PDAs — the instant synchronisation of addresses and calendars to a computer is a useful feature. Other than that, almost anything that would usually use USB can be done using Bluetooth, including digital cameras, mp3 players, printers, and even mice and keyboards. If you take a look through the comprehensive list of Bluetooth ‘profiles’ (kinds of devices that could, in theory, be Bluetooth enabled), it includes cordless phones, faxes, headsets, and even video.

Basically, more than anything, Bluetooth is a replacement for USB: some say that while 802.11 wireless networking is wireless Ethernet, Bluetooth is wireless USB.

Not Just for Computers.

Part of the power of Bluetooth is that it isn’t just used to connect things to computers — it can be used to connect almost anything to anything else, if both things are Bluetooth-enabled and recognise each other.

Mobile phones, in particular, take advantage of this. Hands-free headsets often use Bluetooth to communicate with the phone. Some cars, for example, now have on-board computers that will connect with a Bluetooth phone and allow you to make hands-free calls, regardless of where the phone is in the car (even if you’ve left it in your bag in the trunk!)

On top of that, of course, Bluetooth devices can communicate with each other. This has led to some people sending messages from their Bluetooth PDAs to others in close range — not an especially useful feature, but quite fun. This is called ‘bluejacking’, and the first recorded instance of it was a man who sent a Bluetooth message to another man’s Nokia phone while they were in a bank together. What did the message say? ‘Buy Ericsson’.

Since then, it has become possible to send images by bluejacking, and it is widely believed to be the newest advertising medium — yes, it lets billboards send messages to your phone, a practice known as ‘bluecasting’. Whether you think that’s cool or annoying, of course, is your choice.

Written by Jason Keno of DetectiveAgents.com
Private Investigation and PC Security Software.

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No it is not.

Advertising is only part of the marketing mix. Many organizations still equal the two terms. This eventually leads to many mistakes in decision-making and falling sales. It should be clear that promotion is an important function of many companies especially those whose business strategy relies on a big budget for advertising. But the perception that marketing is only advertising is wrong.

Most companies treats advertising and marketing as a short-term cost. Business reports clearly define advertising as a cost. But the problem is that these statements don’t have way to show how promotion generates revenue. The consequence of this, advertising budget is reduced when management wants to show improved earnings results in the short term.

Furthermore many organizations begin the development of the campaign only after top management decide which will company sell and who will sell to. It makes advertising more tactical function than strategic function.

Advertising attracts creative and unusual people. Executives who are uneasy around such individuals conclude that anyone could create an ad campaign. And they think that advertising requires little skill. Non marketing professionals think that marketers lack of objective standards for measuring the efficiency of their work.

Because of this marketing is in the eyes of many people seen as a synonym for advertising. When senior managers see the marketing as a short-term promotion, which is a tactical nature and the creative people running without a real business skills, they conclude that the marketing does not have great importance for their organization.

Marko Lesko is the senior business advisor specialized in marketing, finance and investment. He has his personal blog Genius Solutions where you can find some of his works.

For more information about this topic visit http://www.genius-solution.co.cc/?cat=12

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The folks at the Ad Pods Bluetooth Marketing System have it setup so you can promote your enterprise locally. The employees for Bluetooth have been there and done that. But more importantly, they’ve been on the forefront of the Network Marketing Industry for quite some time. They know how “sharky” the waters can get.

Advert Marketing can be overwhelming for a lot of Network Marketers. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. This program doesn’t permit error. It doesn’t broadcast a duplicate message unless you ask it to. The blocking list will also not send a message to someone who has declined to receive your message.

Although Ad Pods works by itself, it can also become mobile with an additional battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Most of the time you’ll be contacting them cold.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

Learn from the Two “Look Before You Leap” Specialists at the Trivita Review Website from Brian Garvin and Jeff West at MLM Review Kings. This article may be used royalty free provided Bio & Links remain intact. Copyright © Mission Billion, Inc.

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